Wallpaper Signals Index: U.S. Style Trends
October 2026 at a glance
Visual summary of release MW-WSI-2026-10. The full tables, methodology, limitations, and downloadable data follow below.
Both measures use a 0–100 Miami Walls index. Higher bars indicate a stronger score within that measure.
A ratio above 1.00× means the style has a larger share in that state than in the national five-style panel.
A Miami Walls calculation based on public Google Trends data. Release MW-WSI-2026-10 covers 261 complete weeks, five fixed wallpaper-style searches, and all 50 states plus Washington, D.C. Data was captured October 5, 2026; the latest scored week ended September 27, 2026. Methodology version: 1.0.0.
The index applies a published formula to one consistent Google Trends comparison. It produces a style lifecycle score and a state-by-state over-index. These are directional search signals—not sales figures or a claim about what every designer prefers.
What changed in this release?
Short-term interest still cooled across all five tracked searches, but the decline was less severe than in September. Botanical wallpaper now carries the strongest annual signal: its latest eight-week average is 87.5% above the same period a year earlier, while its short-term average is 25.0% below the previous eight weeks. That combination moves botanical from Cooling to Durable.
Floral remains Cooling because it is still 5.8% above its year-ago comparison despite weaker recent momentum. Abstract, geometric, and tropical each recorded a second consecutive monthly release with negative short-term and year-over-year movement, so they now meet the published rule for Declining. These labels describe search direction inside this five-style panel; they do not measure product sales or forecast demand.
Wallpaper Style Lifecycle Index
| Tracked style | Status | Momentum | Durability | Latest 8 vs prior 8 | Year over year | Jurisdictions led |
|---|---|---|---|---|---|---|
| Botanical wallpaper | Durable | 45 | 67 | -25.0% | +87.5% | 12 |
| Floral wallpaper | Cooling | 35 | 72 | -24.2% | +5.8% | 19 |
| Geometric wallpaper | Declining | 34 | 58 | -23.1% | -4.8% | 8 |
| Abstract wallpaper | Declining | 33 | 67 | -29.4% | -7.7% | 8 |
| Tropical wallpaper | Declining | 30 | 65 | -35.7% | -21.7% | 4 |
Momentum is a 0–100 blend of recent eight-week change, year-over-year change, and the latest 26-week slope. Durability blends persistence above the five-year median, lower volatility, and geographic breadth. These are Miami Walls calculations, not Google metrics.
America’s wallpaper style over-index
The state signal asks a narrower question: which tracked style takes a larger share in that jurisdiction than it does nationally inside the same five-style panel? It does not name a state’s favorite wallpaper or estimate sales.
| Strongest signal | Style | State share | National panel share | Over-index |
|---|---|---|---|---|
| Hawaii | Tropical | 38% | 9.94% | 3.82× |
| Alaska | Geometric | 21% | 10.34% | 2.03× |
| Florida | Tropical | 20% | 9.94% | 2.01× |
| Vermont | Botanical | 13% | 7.92% | 1.64× |
| New Mexico | Abstract | 25% | 17.08% | 1.46× |
Across all 51 jurisdictions, floral leads 19 relative over-index profiles, botanical 12, abstract 8, geometric 8, and tropical 4. The full state matrix is available below.
Download the October 2026 release
Suggested citation: Miami Walls Wallpaper Signals Index, release MW-WSI-2026-10, Miami Walls & Decor.
How the index is calculated
We compare the exact U.S. Web Search terms floral wallpaper, botanical wallpaper, abstract wallpaper, geometric wallpaper, and tropical wallpaper over the past five years in one Google Trends request. Keeping the terms together preserves a common comparison scale.
The current incomplete week is excluded. Momentum uses 45% recent eight-week change, 35% year-over-year eight-week change, and 20% normalized 26-week slope. Durability uses 45% persistence above the five-year median, 30% inverse 52-week volatility, and 25% geographic breadth.
For the state signal, we divide each style’s state share by its national share within the same panel. A 3.82× tropical over-index in Hawaii means tropical takes about 3.82 times its national panel share there. It does not mean 38% of Hawaii residents bought tropical wallpaper.
What the data cannot tell us
Google Trends reports sampled, normalized relative interest from 0 to 100—not search counts. Low-volume terms can appear as zero, values can move when Google resamples a request, and a synchronized spike may reflect broad category behavior or a measurement effect. We do not assign a cause without another source.
The panel contains five styles, not the entire wallpaper market. Search behavior is also not the same as purchases, specifications by interior designers, or installed square footage.
Read Google’s own explanations of how Trends data is adjusted, how to export and cite it, and how regional interest works.
How often is the lab updated?
We collect a quality-checked snapshot every Monday. A public release is scheduled for the first Monday of each month after at least three successful weekly snapshots. The next planned public release is November 2, 2026. A failed or incomplete source pull never replaces the last verified release.
Use the signals to plan a room
Trend data is a starting point, not a decorating rule. Compare the current floral wallpaper collection, botanical wallpaper collection, and wall murals. When a direction feels right, use the wallpaper calculator before ordering.
Who publishes this research?
Miami Walls & Decor maintains and publishes the index. Each release keeps the methodology, source URL, capture time, release ID, raw snapshot hash, and machine-readable files so later changes can be checked against the saved record.